OUR EXPERIENCE
Cases
Real-world transformations delivering measurable impact across industries and geographies.
Social Impact
Data-Driven Lead Scoring for an NGO
Industry
Social Impact
Capability
Data & Analytics
Challenges
The starting point.
The organisation lacked a data-driven approach to support its marketing strategy, identify high-potential corporate sponsors and improve lead conversion. Historical opportunity data needed to be better leveraged to understand sponsor profiles and improve lead quality.
Actions Taken
From strategy to action.
- Collected and cleansed historical opportunity data to create a reliable analytical base.
- Defined key metrics and scoring parameters for each lead.
- Analysed and calibrated lead categories based on their conversion potential.
- Introduced a data feedback loop to continuously refine the scoring algorithm.
- Automated lead analysis and scoring based on historical data and key characteristics.
Results
Measurable outcomes.
30→50%
LEAD CONVERSION
+20 PP
CONVERSION INCREASE
5
SCORING ACTIONS
- Increased lead conversion from 30% to 50% and improved sponsor targeting.
- Improved resource allocation across the commercial funnel.
- Established a clearer strategy for lead management.
- Increased the organisation’s capacity to deliver sustainable energy solutions to remote communities.
Start a conversation